How the collaboration works

We build your website in nine sequential steps. At every step, you know in advance:

what we’ll be doing,
what we’ll need from you,
how long the work usually takes,
what deliverable you’ll receive,
who approves it and how.

We don’t start the next step until the previous one is closed. That way we’re not making important decisions retroactively, and development never begins on top of an unapproved design. If your internal process calls for different people to be involved or more time to approve things, we’ll agree on that during the discovery call.

Typical timeline: 2 to 4 months from discovery call to launch.

As a rough breakdown:

strategy, structure, and content: 2 to 3 weeks,
visual design: 3 to 5 weeks,
development and internal testing: 4 to 8 weeks,
client review and launch: 1 to 2 weeks.

Some of this work can run in parallel. A smaller site with content ready and fast approvals can come close to two months. A larger site or longer approval cycles push the project nearer to four. Development is usually the longest part of the project. For a typical website, plan on roughly two months.

The nine steps

Discovery call

In this first meeting we clarify the project goals, the scope of the site, your target audiences, your offering, the competition, and what content is available. We work from a briefing questionnaire you complete in advance.The goal isn’t to settle what the website will look like. First we need enough information to design its content and structure properly.What we need from you: The completed briefing questionnaire, the person responsible for the project in attendance, and whatever materials you already have.What we’ll confirm: Project goals, scope of work, priorities, responsibilities, and how approvals will work.When: First week of the project · Deliverable: A clear brief for the work ahead · Format: Joint meeting

Research, information architecture, wireframes, and copy

We study your industry, your competitors, and what your target audiences need. Based on what we find, we design the information architecture — the list of pages and how they relate to each other.Next we produce wireframes. These define the content, the order of information, and the function of each part of a page. We’re not addressing visual style at this stage.We also draft the copy, so that we’re designing pages around real content and its actual length.What we need from you: Any missing information, a check on factual accuracy, and consolidated feedback.What we’ll confirm: Which pages the site needs, what goes on them, and how visitors move between them.When: 2 to 3 weeks · Deliverable: Research, information architecture, wireframes, and draft copy · Approval: Presentation of the work, followed by sign-off on the direction

Moodboard

We put together a proposed visual direction for the site. The moodboard covers recommended colors, typography, how photography is handled, graphic elements, and relevant visual references.This isn’t a design for a specific page. The moodboard exists so we can agree on a shared idea of how the site should look and feel before design work begins.What we need from you: Feedback on the overall direction, not on individual details of the future interface.What we’ll confirm: How the site should feel, and which visual direction fits your brand.When: 3 to 5 business days · Deliverable: Moodboard and an agreed visual direction · Approval: Joint meeting, followed by sign-off

Homepage design

Working from the approved wireframes, copy, and moodboard, we design the homepage.The homepage is where we establish the site’s final visual system: typography, colors, spacing, how content is handled, buttons, forms, and other recurring elements.What we need from you: A review of the content, the priorities, and the overall visual direction. Feedback should come to us consolidated on behalf of your whole team.What we’ll confirm: The site’s final style and the approach we’ll use for the remaining pages.When: Roughly 1 week · Deliverable: Homepage design · Approval: Presentation, followed by sign-off on the design

Design for all pages

Once the homepage is approved, we design the remaining pages and any templates needed.We work from the approved visual system. At the same time, we check that every page serves its purpose, contains the information it needs, and gives the visitor a clearly defined next step.What we need from you: A check that the content is complete and factually correct. At this stage there shouldn’t be any fundamental changes to the site structure.What we’ll confirm: The complete design of the site before development begins.When: 2 to 3 weeks · Deliverable: UI designs for all pages · Approval: Presentation, followed by sign-off on the complete design

Responsive versions

We design the site for mobile devices and for large screens at 1920 px.We adapt the content and the controls to each screen size. This isn’t a mechanical shrinking of the desktop design — we check readability, the order of elements, the size of interactive controls, and how the navigation behaves.What we need from you: A review of the responsive designs and any feedback on what the mobile content should prioritize.What we’ll confirm: How the site looks at the main screen sizes.When: 3 to 5 business days · Deliverable: Mobile and large-format versions of the design · Approval: By email

Development

We turn the approved designs into a working website in Webflow.We build the individual pages, templates, navigation, forms, animations, and editable sections. Throughout, we check responsiveness, speed, functionality, and rendering in common browsers.Development follows the approved design. If new requirements come up, we first assess them for scope, cost, and schedule.What we need from you: Usually just a quick decision at this stage, if we hit a question that couldn’t be resolved during design.What we check throughout: Functionality, responsiveness, forms, animations, and consistency with the approved design.When: 4 to 8 weeks; roughly 2 months for a typical site · Deliverable: A working website ready for your review · Communication: Regular status updates and consultation as needed

Handover and review

We give you access to the site on a private staging version. You’ll be able to go through it in a real browser, on both desktop and phone.You record your feedback in one agreed place. Once you’ve submitted it, we go through it together, separate fixes from new requests, and agree how to proceed.The handover includes short video guides for day-to-day content management in Webflow.What we need from you: A complete, consolidated list of feedback on behalf of the whole team. Your review should cover content, links, forms, and how the site displays on the devices you normally use.What we’ll confirm: That the site matches the approved design, works correctly, and can be prepared for launch.When: 1 to 2 weeks, depending on the volume of feedback and how quickly the review happens · Deliverable: A reviewed site and guides for managing it · Approval: Joint meeting and final sign-off to launch

Launch

Before launch we run a final technical check. We verify forms, links, responsiveness, analytics tracking, basic search engine settings, and any redirects from old URLs.We launch the site once we have final approval, the invoice is paid, and all necessary access has been handed over.After it goes live, we check the main pages and functions again directly on the production domain.What we need from you: Final approval to launch, the invoice paid, and the necessary access.When: 1 business day · Deliverable: The site live on your production domain · Confirmation: By email once the check is complete

What we need from you

The process doesn’t require your involvement every day. But at predetermined points we need materials, feedback, or a decision. Until those are closed, we can’t safely move to the next phase.

One person responsible for decisions

You can involve as many colleagues as you like. But we need one person who, on behalf of your team:

collects the feedback,
resolves any conflicts within it,
passes it to us consolidated,
confirms the final decisions.

This is what keeps us from receiving contradictory requests, or being unsure which version of the feedback applies.

Content by the agreed date

For the design we’ll need real copy, photographs, information about your services or products, references, and other relevant materials. If some of the content is still being produced, we’ll agree together who prepares it and by when. Missing content can affect both the page designs and the launch date.

Consolidated feedback

We need your feedback all at once, in the agreed place. Before you send it, it should be discussed internally within your team. We set a deadline in advance for each round of feedback. If approval slips, we’ll tell you what that means for the work ahead and for the launch date.

The access we need

Before launch, we may need access to:

your domain registrar,
your current hosting,
analytics tools,
cookie management tools,
services connected to your forms,
any other systems integrated with the site.

We’ll send you the list well in advance, including which access we need and what it will be used for.

What happens after launch

After launch we check the site on the production domain and confirm to you that everything is working as planned. From there, you can continue with regular management and development of the site. That might include:

technical maintenance,
editing and adding content,
building new pages,
analyzing traffic,
conversion optimization,
further development as your business needs it.

We define the scope of any ongoing collaboration separately, based on the support you need.

Getting Started

Working with Expirio

Stakeholder Management